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Tag: brand

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On descriptive information and descriptive signs

Tina Micksch 12. January 2024

Time and again, I am confronted with slogans or brand ideas from clients that are great for marketing but not registrable as a trademark. There

Caution with rebranding

Tina Micksch 12. January 2024

New website? New corporate identity with great corporate colour and font? New modern logo? Ready to relaunch the site? Yes? Then everything’s great… Or is

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